Tran Thi Hoai Anh, GlobalLinks founder and president, said the new store will occupy the Pham Ngoc Thach Street frontage of Diamond Plaza, adding to her portfolio of multi-brand luxury boutiques, Runway and RRR, which have several locations in both Hanoi and Ho Chi Minh City. According to Metisekos website, it is their unique textiles that makes them stand out from the crowd, We draw from inspiring Vietnamese landscapes and folk traditions to create original fabric designs that capture the essence of this enchanting country. Over the past 10 years, we've completed close to 800 projects with fashion brands, apparel, luxury, and department store retailers across six continents. As a graduate of Ho Chi Minh City University of the Arts, Nguyen Cong Tri immediately impressed the industry with his very first collection Green Leaves. Thuy Nguyen founded Thuy Design House in 2011 with hopes of blending art and fashion. Through her brand, Jo wants to make life simpler for people and reduce waste in the fashion industry. 2021 . The agreement, which took effect in August 2020, saw Vietnam reduce import tax by 65 percent for goods from the EU, with the remainder being removed over a 10-year period. Moi Dien, which translates as outspoken, boasts a loud, daring unisex style. He opened his eponymous brand in 2014 to showcase ready-to-wear collections inspired by images of elegant, chic downtown girls. But besides sustainability, Lindas goal is to make cycling sexy. But she wants people to wear the clothes for their style, not just for functionality. 1. 1992-2023 Dezan Shira & Associates All Rights Reserved. https://www.facebook.com/cocodressingroom/. But in fact, Hoang Tu and Hoang Anh didnt explicitly intend to make a sustainable Vietnamese fashion brand. I style the collared shirt, my favorite piece, with pants, dresses, and even skirts, but everyone is different Jo explains. ; The top 5 brands alone capture 56% of the affluent consumers' attention online. Gautier described the market as still having a challenging bottleneck for international brands. Although not strictly a fashion brand, Coco Dressing Room deserves a shout out for being one of the most innovative and outspoken fashion platforms in Vietnam. Grimm DC has become a favorite brand for shopaholics because everything can be found here. Long before coming back and opening VIFW Spring Summer 2017, Dutch-Vietnamese designer Xuan-Thu Nguyen had been recognized worldwide as a guest member of Frances Haute Couture Federation. SUPER VISION is also taking sustainability to another level with its zero kilogram carbon dioxide emission goal to create the smallest footprint possible. Marking the event will be a conference hosted by the founder of Harpers Bazaar Vietnams publisher Sunflower Media and the magazines editor-in-chief Venus Tran. 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Venus Tran, editor-in-chief of Harper's Bazaar Vietnam and chairwoman of Sunflower Media, notes that luxury purchases in Hanoi have been somewhat more commonplace in the past, while Ho Chi Minh. Vietnam Briefings Doing Business guide provides vital economic, geographic, and regulatory insights for business investors, managers, or expats to understand Vietnams. So we hitched a ride out to District 9 to hear her thoughts on five local brands pursuing sustainable fashion goals in Vietnam. I want people to feel cozy in the clothes like when you sip a hot cup of tea, founder Jo Lam explains about the concept behind the Vietnamese fashion brand. To Linda, its all about appreciating the art of fashion while paying attention to how the clothing was made. When international brands map out their Southeast Asia expansion strategies, Singapore and Thailand are usually top priorities followed by Malaysia and Indonesia. Sustainable fashion isnt just about using natural fabrics. From bamboo furniture to graceful gemstone jewelry, here are 10 product designers in Vietnam you should know about. 17] Valentino S.p.A. Another newcomer to our list of top 100 luxury fashion brands is the Italian-based fashion brand, Valentino. The company also launched Southeast Asias second Porsche Studio in Hanoi last year, with the CEO of Porsche Asia Pacific attributing the capitals vibrant young population to the presence of the store while mentioning that Vietnam also has the youngest demographic among the companys markets. Her designs use everything from nuts and coal to stone and wood for trimmings, as well as organic cotton and hemp as fabric. Luxury brands have started to inject investment in retail outlets where clients are underserved. Apart from manufacturing the worlds big label clothes, Vietnam is also beginning to emerge as a fashion hub in its own right with homegrown designers helming the movement. Lindas Insights: I like Rusteas use of natural fabrics since theyre better for the environment than synthetic ones. Styles from Metiseko's new organic cotton collection. See a List of: Luxury Fashion Brands and the conglomerates they belong to. The Spring/Summer 2022 edition of Aquafina Vietnam International Fashion Week, which took place this from May 25 to 29, featured collections from 18 domestic and international fashion houses. Gucci. Cong Tri Designer Nguyen Cong Trai is considered one of the most influential Vietnamese fashion designers. 2021 . Since the launch of the economic reform policy called Doi Moi in 1986, Vietnam has grown from one of the worlds poorest countries to a middle-income economy. Although Vietnamese fashion is still its nascent stage, it is slowly and surely making its mark on the world. Vietnam already accounts for the third-largest ASEAN wine consumer market. Knight Frank estimates that the number of people with a net worth of $1-30 million will balloon by 32 percent to over 25,800 by 2025. Knowing her target audience, Coco Dressing Room runs pop-ups in cool, hip places across Ho Chi Minh City like Lusine and Le Cafe Des Stagiaires. The firm assists foreign investors throughout Asia from officesacross the world, including inHanoi,Ho Chi Minh City, andDa Nang. The majority of the luxury segment in retail is consolidated under a few conglomerates. Featured brands. Coming from four generations of tailors, it is no wonder Lams works are all about attention to detail. You must have branding services to create your brand image and give an assertive message to your target audience. Learn more about Vietnamese fashion with our article about sustainable clothing, or if youre more into shopping, check out a related piece about Millennial Fashion Stores In HCMC. Rustea founder Jo Lams philosophy is to use 100% natural fabrics. There is very little formal retail industry training in the country, aside from companies own in-house programmes. In fact, the designer has embraced ethical fashion ideals since his undergraduate years after realizing that the fashion industry is one of the biggest contributors to pollution in the world. Imagine stopping by Tiffany and Co. on your way to lunch to pick out that perfect piece of luxurious jewelry and then spending the . After being here for ten years Ive heard so many people say they believed international brands would not last [long but its] not true, said Loic Gautier, founder and CEO of Leflair, Vietnams e-commerce platform dedicated to luxury goods. 1. We wanted to create a 100% environmentally and socially responsible brand made with high-end fabrics and production and distribution all in the same country., For Florence, the companys other co-founder, Metisekos mission to promote sustainable practices in the fashion industry is personal. Nguyen Cong Tri: The pioneer of Vietnamese haute couture Among the top Vietnamese designers today, Nguyen Cong Tri is perhaps the most recognized name. Tran believes global luxury brands in Vietnam are disadvantaged by not yet having access to professional staff training platforms. Heres eight of them. So if the size of the local luxury market is not the issue, then what is preventing some brands from investing more in Vietnam? Now SAIGON A brand is so familiar that you can see it everywhere on the streets of Saigon. In this article, we spotlight seven respected designers and younger talents who are shaping the Vietnamese fashion scene focused on haute couture and ready-to-wear garments for women. Its most popular product line includes shoes, bags, sneakers, perfumes, ready-to-wear clothes, etc. Vietnam Briefing has developed into a premium source for insight on doing business in Vietnam. Trending now. A graduate of RMIT with a Bachelor of Fashion Merchandise Management, fashionable and straight-talking, Thu is not afraid to voice her opinions. Vietcetera had a chance to catch up with Linda Mai Phung in Evolution3s factory during her short trip back to Ho Chi Minh City. Created by Nancy Le after she returned home to Saigon from studying at the Academy of Art in San Francisco, Nosbyn fills the space in the market for everyday wear. Globetrotting Clients Want Greater Choice. It publishes business news concerning foreign direct investment into Vietnam, including the most important tax, legal and accounting issues. The regions $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights new report. Kids. The luxury sector can also benefit from Vietnams free trade agreements (FTAs). Over the past few years, aside from Vietnam International Fashion Week (VIFW) and other home-based fashion events like the Elle Fashion Show and the Fashionology Festival, Vietnamese designers have received a large number of invitations to present their collections in major fashion weeks around the world. Interestingly, most of the biggest luxury brands come mainly from several countries around the world. Born and raised in Hanoi, the nations capital, designer Thuy Nguyen was strongly inspired by traditional art and Asian paintings from an early age. Luxury products are usually promoted using photographs. This made Instagram a valuable platform for advertising, and influencers valuable assets for marketing . The market is expected to grow annually by 3.19% (CAGR 2023-2028). This is indicative of the remarkable strides into the global high-end fashion market Vietnamese designers have taken. Also, Vietnam's number of High Earners, Not Rich Yet individuals (HENRYs), and ultra-wealthy are growing. In addition, Vietnams wine consumption accounted for 15.3 million liters in 2020. Co-founder and designer Hoang Tu is very active so she prefers clothes that are light, comfortable, and versatile, similar to the ones she designs for the brands Casual collection.. Born into a family with a strong tradition of craftsmanship, Nguyen decided to study at the Amsterdam Fashion Institute and founded her own atelier in Paris in 2001, making both haute couture and ready-to-wear collections. At a 2020 customs seminar, IPPGs Nguyen said that European fashion goods entering Vietnam are subject to a tax of at least 30 percent, not including 10 percent VAT.. It is no wonder as the the labels designer Thuy Nguyen is a painter who graduated from Hanoi Fine Art University. The annual report on the most valuable and strongest luxury & premium brands Ranking Overview of all years 2022 2021 2020 2019 2018 Report view Table view Chart view 2022 . The epitome of luxury fashion, Gucci remains the world's top fashion brand and second-biggest luxury brand in the world. As Linda Mai Phung got ready for the launch of SUPER VISION, a new cycling-focused European streetwear brand, we met to get her guide to five Vietnamese fashion brands pursuing sustainability. Born and raised in Danang with eight siblings, Cong Tri attended Ho Chi Minh City University of Architecture, Faculty of Industrial Fine Arts and graduated in 2001. Country . Vietnam International Fashion Week (VIFW) CEO Trang Le with designer Vo Cong Khanh and models in the May 2022 edition. For Vietnam, the textile and garment industry is one of its key industries, and Vietnam is amongst the top textile producing and apparel exporters in the world. In 2019, the industrys export value of US$39 billion contributed to 16% of total GDP, and this was a year-on-year increase of over 8.3%. Sported by the biggest celebrities, Gucci is an enticing brand for those who like to take some fashion risks. Vietnam's personal luxury goods market is complemented by hospitality offerings like the Dolce Hanoi Golden Lake Hotel, which markets itself as the world's first gold-plated luxury hotel. As per Worldometer 37.7 percent of the population is urban. The brand is known for using traditional materials like Vietnamese silk and brocade, paired with intricate beading and embroidery work. The future is also bright for VinFast, the Vietnamese automaker, which has begun delivering its battery-electric SUV the VF-31- to customers in its home market. In the meantime, brands that have not been popular in Vietnam such as Off-White, Ambush, and Amiri have also started to open their first flagship store in Ho Chi Minh City. Manufacturing has bounced back, the Germans are coming to build a recycling plant, and Skoda will be on the streets of Vietnam in May. Birthday Discount: In Vietnam, a large number of fashion stores have discount policies for customers on their birthday. That means international brands depend on the ability of the distributors to develop and make the investment to expand their retail footprint, which creates its own set of difficulties sometimes for brands to develop properly in the market.. To inspire, educate, be relevant. As a result, Vietnam is rising as a strong contender to China with its low labour cost and multiple free trade agreements. View Trip Born and raised in Danang with eight siblings, Cong Tri attended Ho Chi Minh City University of Architecture, Faculty of Industrial Fine Arts and graduated in 2001. A remarkable point is that the decoration style of these stores always has bright lights and dynamic staff. The new generation of Vietnamese fashion pioneers are bold, cosmopolitan, and very often aware of the impact that fashion has on the environment. Some Vietnamese fashion designers are gaining popularity not only within their home country but elsewhere. After graduating from Parsons School of Design in New York, Tom Tran took a leap of faith and returned to Vietnam to start his own label. Bottega Veneta It has become a norm to see models, celebrities, and. Read our full article about the evolution of the ao dai here. SUPER VISION is a model of sustainability in the industry, plus the streetwear brand plans to make cycling sexy.. The top scoring luxury brand was PVH with 57 out of 100. One explanation is that Vietnams grey market for reselling hand-carried luxury goods is significant, despite the practice being illegal when goods exceed a certain amount. An aesthetic that is daring, playful, and not afraid of colour, Thuy Design House brings together tradition and ingenuity. The luxury designer is well-known for its sustainable swimsuits made from pre and post-consumer waste. The calendar is quite packed." Two years later, in 2015, Khang was also named in the top 30 most successful people under 30 in Forbes Vietnam. Until now, Nguyen Cong Tri has successfully introduced seventeen collections to the world that include, most notably, his latest, Em Hoa, which garnered widespread media attention after being featured in Vogue fashion magazine while being worn by singers like Rihanna and Katy Perry. When asked by Vietcetera on the motivations for his collections, Lam said I dont want women to be beautiful for men, I want women to be beautiful for themselves. Distributors of luxury brands in Vietnam seem to be doing well. Mytheresa - Luxury Fashion and Designer Shopping in the US. Likewise, Bvlgari decided to return to the market in March 2021 with the inauguration of its first physical store in HCM City. All rights reserved. An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals whats at stake for both local and global brands in an industry in the midst of vast change. Ive spent years traveling to various traditional fine-craft villages all over Vietnam to learn their techniques. Big European luxury brands continue to appeal to the quality and logo obsessed shoppers of Asia. That drives consumers to fly overseas to purchase luxury items as opposed to buying them in Vietnam., The lack of price harmonisation across markets in the region is exacerbated by Vietnams high tax on luxury goods. Hoi An also offers a wide range of shops where you can get custom-made clothes, check it out! Although Rusteas pieces are simple, Jo still encourages customers to style pieces however they want. Before you go out and about for a day of shopping, do check out our food guides for places to eat in Vietnam! Prada's fashion is all about quality, simplicity, uniqueness, high class, and creative styles. Top fashion ecommerce trends in 2023. It stands as a model for sustainability in the industry. An open economy: Since 1986, market reforms, collectively dubbed Doi Moi, have turned Vietnam into a coveted playing ground for global players. Gucci is the hottest brand online, again. Finally, luxury brands should be bullish on Vietnam because there is high demand for their goods. You can wear a luxury brand garment several years after purchase and still . 4. Vietnam Briefing highlights opportunities available in the luxury market industry for investors considering the countrys growing middle class, robust economic growth, and an appetite for luxury goods. However, Helen Sac, consultant director of WGSN Asia-Pacific, cautions that the countrys e-commerce facilities are not very sophisticated and not necessarily set up well to reach the capacity they can have online.. At the same time, DAFC, which runs over 60 luxury brands, including Cartier and Rolex, announced its sales in Vietnam were up by 35 percent in 2020. Apr 12, 2022. "The Vietnam market is at an ideal time for the entry of global luxury brands." As much as 35 per cent of the sales of luxury brands in India are coming from non-metro cities like Aurangabad, Ludhiana, Kochi and Bellary, and luxury brands need to try much . I know a lot of distributors and companies that have seen their e-commerce share of revenue go from 5 percent to 25-30 percent, said Gautier. As Gautier pointed out, the interest of the brand and the interest of its distributor who might carry many brands in a portfolio may at some point diverge. The ability to have all of the foreign ownership, without the explicit need for a Vietnamese national as a director, is one of Vietnams significant selling points., As the market continues to evolve, he explained, moving investors away from the traditional joint venture structures that were often required [by local regulators] to a much more competitive and practical approach, foreign brands are growing more confident and comfortable with Vietnam as an investment destination., 2022 The Business of Fashion. His attire can be seen on numerous covers of ELLE Vietnam and Harpers BAZAAR Vietnam. Taking a step away from fashion designers, we introduce Tabio. Coco Dressing Room sells pre-loved clothing from various international designers and local fashion stores. The dresses are often compared to pieces of art, looking like wearable paintings. Because you do need a professional design. Prada Maria Prada's very own Italian fashion house - Prada - has been a gold mine of wealthy class trends for both celebrities and anonymous elites. Pursuitist | Style Women. Get 10% off your first order. Women. The Vietnam Briefing Magazine was first published in 2009, and is contributed to by investment professionals based in Vietnam. As Hip Hop was taking over the world, Viet Max found himself immersed in the subculture and attracted to its values of social justice, peace, respect, self-worth, community, and having fun. Vu Thao runs an eco-friendly clothing company called Kilomet 109, which creates some of the most natural outfits in fashion. CONG TRI was showcased at New York Fashion Week (NYFW) in 2019 for the first time the NYFWs official website wrote in the introduction about Tri, each of his collection is state-of-the-art and a fascinating story to be told. In 2020, Vietnam overtook Thailand as the Southeast Asian country with the highest ownership of iPhones by proportion of population. Here are 60 Best Luxury Fashion Blogs you should follow in 2023. Peace United Street Warriorz or PUSW is street style brand with a great story. Thuy is for the woman who wants to wear art. Founder Morgan Truong describes the style as minimalism with a twist. Globally, e-commerce is facing a recession, but Vietnam appears well placed to weather the storm. Moreover, clothing manufacturing was over 70% of that slice. The Porsche Center Saigon opened last year in Ho Chi Minh Citys District 7 and regards Vietnam as one of its fastest-growing markets in the Asia Pacific. The fashion house has a reputation for being one of the most expensive clothing brands in the world. The company is a milk and milk-based products manufacturing company in Vietnam. Brands like Chanel and Victoria Beckham exude classic style, whereas designer brands such as Off-White and Vetements appreciate current urban fashion. I love fashion and I want to continue to express our world through it. We feel overwhelmed by the options in our wardrobe, none of which seem wearable. Though growth fell marginally last year due to several months of national lockdown resulting from the Delta variant outbreak, the economy is predicted to rebound to 5.5 percent growth this year. 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In addition, Tom is taking other steps to reduce his own brands environmental impact. GlobalLink, another big luxury distributor in the country which operated mono-brand boutiques for luxury labels such as Balenciaga, Celine, Givenchy, Saint Laurent and Loewe, plans to open a 700 square metre duplex store later this year in Ho Chi Minh City, housing a variety of brands, including Off-White, Ambush and Amiri. Tom is a young Vietnamese designer to watch. For Nguyen, fashion isnt just fashion, but a dialogue between art, clothing, and textile. 1. Our free webinars are packed full of useful information for doing business in Vietnam. . Proficient in pattern-making and folding, her trademark motifs are 3D and asymmetric shapes, creating timeless essentials for women who are menswear enthusiasts too. Apart from clothing, Metiseko also produces accessories and homeware products tailored for a refine palette. Among the signatories were Kering (owner of labels including Gucci and Saint Laurent); LVMH Louis Vuitton Mot Hennessy (owner of Fendi and Christian Dior); and two British fashion houses,. We also maintain offices or have alliance partners assisting foreign investors inIndonesia,India,Singapore,The Philippines,Malaysia,Thailand,Italy,Germany, and theUnited States,in addition to practices inBangladeshandRussia.
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